Yes Loyalty

yes stands for “your exclusive savings” and is the loyalty program for SpartanNash. So you will see this loyalty program is found in grocery stores like D&W Fresh Markets, Family Fare Supermarkets, VG’s, etc.

Project description

I helped develop the new look and feel of the revised yes loyalty program. After coming up with the logo, the campaign was built on the premise of the customer’s path to savings. Therefore the path was illustrated with a gradient colored ribbon.

2

Years
Together