SpartanNash
Since the merger of Spartan Stores and Nash Finch I was in charge of setting the look and feel of the brand of this Fortune 400 company. I charged with creatively developing the branding of the new company and establishing the brand guidelines.
Project description
The look and feel of SpartanNash was developed to be a newer corporate feel while still being true to the heritage of the grocery distributor. Much of what the customers see today whether it be the semi trailer, show booth, trade ad, etc. was developed by me.
4.5
Years
Together
